Strategy & Planning

Every successful website starts with clear goals. We begin with discovery – your market, services, locations, and ideal customers – then translate business objectives into measurable KPIs (leads, calls, bookings). We audit your current site and analytics, review competitors, and define the positioning that will set you apart locally.

Next, we build the SEO and content strategy. That includes keyword mapping, information architecture, sitemap, and on-page guidelines for headlines, copy, and CTAs. We plan location pages and service pages for local search, and outline schema, internal linking, and FAQ structures that support rankings.

We then move into experience and technical planning. Wireframes define page layouts and conversion paths; a component list ensures design consistency. We select the right CMS/stack, set performance budgets (Core Web Vitals), accessibility standards, and a tracking plan (GA4, events, call tracking, CRM integration).

Finally, we deliver a roadmap and timeline with clear milestones. You’ll receive a prioritized backlog, content checklist, and risk/assumption log so everyone knows what ships, when, and why. Strategy & Planning ends with a build-ready package: architecture, wireframes, requirements, and a plan to launch – and grow – your site.